It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.
In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our businesses?
Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online.