Tactics To Improve Nonprofit Marketing – Your Anniversary And A Marketing Communications Audit

With revenues at nonprofit organizations increasing by only 0.9 percent, to $298 billion in 2011, according to Giving USA, it is no secret how difficult fundraising has become in today’s environment. Add to that the possibilities of an upcoming fiscal cliff and the loss of tax deductions for charitable contributions and you wind up with a very daunting picture.

Your advisory board, committee members and staff all want to help, and look to organization leadership for direction. Now, more than ever, is the time to focus on the development of a meaningful marketing communications plan to profitably improve your fundraising efforts.

As you develop your plan, and evaluate various directions and opportunities, I suggest you consider two tactics that have proven successful for improving marketing ROI.

Market Your Anniversary
Your anniversary offers a unique opportunity to rekindle enthusiasm and galvanize all of your constituents to the relevance, importance and needs of the organization. It gives you the chance to tell your story, not just about your past, but more importantly, about your plans and goals for the future. And don’t think that an anniversary has to be only in multiples of 25 years. Your 33rd, properly marketed, can be as meaningful as your 50th.

Some communications tactics to consider in marketing your anniversary include creating:

  • An event or events to provide the maximum amount of interaction among existing and potential donors, volunteers, staff, foundations and the local community. But make sure your event doesn’t isolate your various constituencies. They want to talk to one another, not be lectured. Interaction leads to engagement.
  • A special theme and logo. But also consider a historical book and CD, or a one of a kind commemorative piece of artwork (that can also be used on your website). And employ a meaningful mix of both traditional and new media to create excitement.
  • A corporate – nonprofit partnership. Your anniversary can provide the trigger point for new collaborations with business partners, bringing in real rewards for both organizations. And these new relationships can last for many years.

These examples are just a start. But we encourage you to start thinking of your anniversary as a 12 to 18 month marketing communications program and branding tool to improve your ROI.

Conduct A Marketing Communications Audit
As was recently pointed out by Tom Buday, head of marketing and communications at Nestle, the best source of marketing communications leverage in the for profit world is the quality of the messaging. It’s not the media vehicle that does or does not deliver, rather it’s the quality of the messaging.

Applying this to nonprofits means that it is imperative for you to evaluate your program and its elements. Invariably, nonprofits employ a media mix of direct mail, events, newsletters, public relations, social media, emailing and advertising in some combination. A marketing communications audit can help you determine how your program is working as a whole, while also evaluating how each message is performing against your established objectives.

This type of audit will help you determine whether the elements of your creative approach – graphics, tone and manner, and subject manner – are working together with one clear and meaningful message. Ultimately, the results of an audit will not only improve the quality and integration of your messaging but also help you determine how your media mix and budgets should be tailored.

Whether or not you take advantage of marketing your anniversary, a marketing communications audit can make a significant difference to your programs and ROI. Doesn’t it make a lot of sense to evaluate the strengths and weaknesses of your programs before your commit significant dollars and time behind them?

Marketing Consultants Can Help
If you’re like most nonprofits, the majority of your time, talent and treasury is devoted to your passion for the people, programs and services you provide. The same is probably true of many of your most committed volunteers.

Given that, does your organization have the marketing and marketing communications talent and experience to develop the strategies, plans and tactics that are necessary to help you succeed in today’s environment? Trying to find this among your already overworked and underfunded staff or your volunteers doesn’t make much sense.

Your budgets are tight but can you really afford not to bring in outside help? Look for marketing communications consulting partners to help you and your team develop and execute these programs. Above all, select consultants with broad scope and extensive senior level experience across industries and brands, in both the for profit and nonprofit arenas.

Importantly, they should be media neutral, not selling one particular marketing solution, and willing to “tell it like it is” so candor will flourish. Their fresh eyes will go a long way when it comes to improving your ROI.

eCommerce Development and Business Dynamics

The number of Internet users are burgeoning rapidly throughout the globe. While in the developed nations, it has already reach a saturation level, in growing economies like India, internet penetration is becoming stronger. Internet grew as an empowerment for common people and a massive business platform for enterprises. Among numerous trends that internet brought among people, eCommerce emerged as a massive disruption in business dynamics and in lifestyle of commoners. It brought the lavishness of shopping right at the clicks on the computer or taps on mobile devices, while, products as well as services reach the doorsteps.

eCommerce has become a proven profitable venture with considerably low investment and high profit. However, the profit part is dependent of several factors. It can become a complex business to handle, as it involves many critical operations right from accumulation of products, delivery, customer services to maintenance of technology, massive human resources, and warehouses. Only a seamless tandem in all these operations can lead to a running eCommerce business, that can bring good Return on Investment.

To venture into eCommerce, prospective business owners must first find a dependable firm to develop the central platform or the web portal. They can also hire technology experts for in-house development, but it brings along the cost of development and technology infrastructure. In the primary stages, many other operations, like collecting products from vendors and marketing are required. Hence, outsourcing the development of the platform becomes a profitable option. Businesses would only need to find a good eCommerce Development company.

Since, technology is a central aspect in eCommerce industry, adequate importance is given in web development for creating the web portal. This thrust in technology propelled a dynamic boost in IT sector. Especially, application development, web development and technologies like PHP has found their ways to massive popularity and importance in current business landscape. In fact, there is a competition among businesses to buy the best technology or to develop the best platform.

In eCommerce, the web portal, or the technology is at the center of all its operations. It is not only the interface of the business with consumers, but also the prime mechanism in which the business runs. The website serves multiple purposes all at the same time and it is that single touch point of all major interactions with consumers. Accessibility of services and abundance of features in the web portal is a secret mantra for success in eCommerce. Therefore, the imperatives of technology in this business is the central focus for enterprises and owners.

Top 10 Best Affiliate Programs That Can Make You Money Online

If you want to earn extra cash on the internet, one of the best ways to do this is by joining the best affiliate programs on the web. Online marketing is where it is happening right now and there are many affiliate networks and programs available.

A lot of people are earning money online by being affiliates (selling other people’s product or services for a commission) firstly and, some of them later on become product vendors. Here are 10 top best affiliate programs you can profit from, make sure to check them out.

Commission Junction: This is an online advertising company that is highly popular on the internet. Affiliate members are being paid on a pay per sale basis with commissions from 3-50%.

E-Junkie: This affiliate network is used by webmasters who sell scripts, themes and templates. With its growing inventory of digital products, one can do well and earn additional income by becoming an affiliate.

Amazon: Amazon affiliate networks are popular among webmasters as an alternative source of income. With a lot of products in its store, you can sell from almost any category. Getting a product that is based on your niche is a great way to earn since many people buy from Amazon Online.

LinkShare: This is a very good affiliate marketing network and has a huge global user base. They have a superb reporting system and a unique interface that lets you track your sales. Payment is on a monthly basis.

PepperJam Network: This affiliate program is more like Commission Junction, with lots of services and products that are being offered through a unique advertising model. There is a good chance of having high sales rate with this program if utilized properly.

ClickBank: This affiliate network program offers a wide variety of digital products that can be sold using your website. A lot of ClickBank’s affiliate products are niche specific, so getting a product related to your niche would yield better results.

Google AdSense: This is definitely one of the best affiliate programs on the internet, a must for every blogger. The key to Google AdSense is by taking advantage of targeted traffic and making use of effective keywords that boost a website’s earning.

eBay: Being an eBay affiliate is a good thing as you can have potential customers from around the world. With its global networks of eBay Stores that sells almost everything, there is a wide choice of target audience and a good chance of profit.

Chitika: This works like Google AdSense. It is based on a pay-per-click scheme and can be used as targeted advertising, making it as a good alternative to Google AdSense.

AffiliateBot: is a fast growing affiliate network program that has over a hundred, best affiliate programs.

There are other affiliate networks available on the internet, but choosing from the best affiliate programs on the internet helps ensure that you earn good affiliate network commissions and a stable income.

Having adequate knowledge on how websites and online businesses work would be a huge advantage for any webmaster, and by using this knowledge and information combined with collaboration with the best affiliate programs around, a stream of online income would not be too far away.

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