One Challenge Private Equity Doesn’t Think About – Digital Presence

Private equity firms face plenty of challenges but the one challenge that they don’t think about is credibility in the digital domain and a good Digital Transformation will take care of that. Before you acquire a company you may have to convince the owner or owners that you are the right fit for them. It’s their business – they want to be sure you’re going to take them further than they can get on their own, and if they give up their majority – the confidence their share is going to be worth far more when you are done. Private Equity needs a Digital Transformation.

Confidence comes from walking the talk. Would you trust a tailor to dress you if he was wearing a suit from the 70’s? I sure hope you answered, no! Now, carry this line of thinking through to your digital presence. If you were betting your future on a firm bringing you to the next level, they better look like they came from the next level. Private equity firms need to seriously consider their digital presence, and in fact, the principals need to think about their personal brands as thought leaders – welcome to Leadership Casting. You may not know it, but you could be one Google search away from having your reputation, even career destroyed. What is that question, that keyword phrase that can cause you to experience that kind of potential negative result? It’s your name.

You start to do with business with someone you have never met before – what do you do? That’s right – you Google them. Today, people expect you to come to the table with a reputation both offline and online. And this is what Leadership Casting is all about. What are you going to find when you Google your name? Is it going to be thoughtful insights into your industry, life, some compelling information about you – or is it going to be you wearing a beer cap at the ball game or, even worse, something totally NSFW (what were you thinking when you posted those pictures?)

Leadership Casting is an exciting part of the entire Digital Transformation package as it is the solution for super-charging your online persona – or brand. Most of us know that all the major companies now monitor the Web and social media for every and any remark about them – and immediately move in to squash any potential negative comments or posts. Leadership Casting, though it employs some of the tools of the social media brand manager, focuses on showing the world you are a thought leader, and builds a positive presence for you online.

Every private equity firm should be lining up right now to get on to this. Building a brand online – promoting the rock stars in your company as thought leaders, making sure your digital presence is compelling. This is what builds your firm’s credibility. Today’s digital world wants to know about you, what you think, what you stand for as well as how good you look in a beer hat. Knowledge is power is the old saying – well today that has been turned upside down – managing the knowledge about you is power.

Want to convince your next acquisition your firm is the right partner? Think about a Digital Transformation – and start with Leadership Casting.

Increase Traffic By Offering The Best Affiliate Programs

An easy way to increase you website traffic by far would
be by setting up the affiliate programs. But the key is that
you shouldn’t just set up any old affiliate program.

The easiest way to set up the best affiliate programs is do
give more to your affiliates. And to also build a relationship
with them. But first you must give your Affiliates Much, Much More.

You will see many opportunities for affiliate programs around
the net, but the best affiliate programs offer much more :-

The Best affiliate programs :-

– Have an extremely good product that smashes all competitors.

– Offers high quality tools and ads to help affiliates sell.

– Offer a higher commission per sale (55% – 85% is good)

– Quick support network and FAQ section to avoid confusions.

– Has an extremely good offer.

– Has very valuable bonuses attached to the main product.

– Instant payment to affiliate when a sale is made.

– Once a sale has been made by an affiliate -praise them.

As you can see this makes up a some of the best affiliate programs
on the internet. The best affiliate programs, normally
capture the most affiliates, receive tons of traffic to their sites,
and most importantly get lots of sales.

Most of the well known marketers online succeed because they often
have the best affiliate programs.

This is a terrific model if you want to succeed also.

If you offer an outstanding selection and service, you do not have
to compete on price as much as you think you do, because the affiliates
are driving lots of traffic there to your site. Just worry about
having a good setup and you will rise to the top and be the best
affiliate program around.

Another important factor to consider into the equation is commission.
Referring sites are more likely to give your business more presence on
their pages when the rewards are so much greater? And when they do
that, what do you think will happen to your sales?

Here’s my point: if you’re currently hosting an poor performing affiliate
program, take a look at your customer acquisition costs and honestly ask yourself,
“What’s the biggest commission I can offer?” Then give it.

Also ask how you make your affiliate program one of the best affiliate
programs by asking your affiliates what they want and using the tips above.
That will ensure that the best affiliate program on offer will be yours.

What Are the 5 Best Affiliate Marketing Networks?

1. Commission Junction is one of the most established affiliate networks online, with many Fortune 500 companies being represented among their advertisers. As a Commission Junction publisher/affiliate, you have access to excellent tracking and statistics, as well as professional training sessions and seminars.

Commission Junction pays affiliates once a month, and you can set your account up to receive payments via direct deposit. Commissions can be as high as 50% of the item price, but are usually a bit lower.

2. Clickbank is another very popular network, which specializes in digital downloads and information products. Clickbank is a favorite among affiliates in the internet marketing niche because of typically high commissions ranging in the 50% to 75% range. As of this writing, Clickbank offers over 10,000 digital
products for affiliates to choose from. Clickbank sends out commission checks twice a month, although they also offer a weekly direct deposit option for affiliates who qualify.

3. Amazon is a well-known online retailer that offers thousands of products to choose from, including books, electronics, music and movies. Affiliates who choose to promote products through Amazon benefit from Amazon’s trust and brand recognition among customers, as well as the fact that you can also set up your own Amazon store to promote products. While Amazon commissions tend to be lower than some of the other networks, it can still be worth it to consider promoting them due to the fact that so many customers are already familiar with the name.

4. Linkshare is another older and established affiliate network. Like Commission Junction, they offer many products from Fortune 500 companies to choose from. Linkshare also has an excellent commission tracking system.

5. Lastly, Shareasale is another network that is easy to promote. They offer an effective system for tracking sales, as well as a selection of over 1,000 products to promote. In addition, their publisher control panel is easy to navigate.

So there you have it. Five different affiliate networks that you can choose from, each with it’s own unique advantages. Check them out and see which ones work best for your business and start making your fortune from affiliate sales.

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