What Ecommerce Marketing Could Provide Your Business

It is one thing to run your successfully business on a day to day basis. But with the changing economic and social climate, this task is getting more and more complicated. With the arrival of the internet came new avenues and technology that everyone involved in business simply could not ignore. One of the biggest of these new technologies is the internet. To ignore the internet can mean failure for a small business these days.

If you have a small business that you have been trying to successfully run, you know that it can be a bit difficult to do as well as you might hope. This is why you need to take advantage of all the opportunities that you can get in terms of marketing so that you can be more successful. Many small businesses have gained quite a bit from ecommerce marketing. This is placing your products and services online through automated websites to help you with your customers and sales.

Having an ecommerce marketing website will help you take orders all day long without you having to be there. This is a huge advantage to the small business owner because time is already restricted as you are so busy. This site can be online taking orders for you whether you are working or not. The automated sales process that it provides you is amazing.

Staying in touch with customers is very important. Doing this all on your own will require hundreds of hours of focused work. With ecommerce marketing today, these processes can be automated. Shopping carts for example have the ability to continue contact with your customers and clients automatically suggesting additional products or services helping to produce more sales. These automated systems help you tremendously since it’s hard to do all the work by yourself.

Many might not be aware of this, but the internet is one of the best places to advertise to your local market. While most people might think the internet is only for the largest of companies, many have been using variations of ecommerce marketing to be successful in their own neighborhood. With a small business this type of cheap advertising is very effective since you can get customers at very low costs.

While it might seem a bit overwhelming, the process of getting your goods and services online through automated methods isn’t that hard. You should take advantage of ecommerce marketing today so that you can attract new customers from your local area and have more success.

Tactics To Improve Nonprofit Marketing – Your Anniversary And A Marketing Communications Audit

With revenues at nonprofit organizations increasing by only 0.9 percent, to $298 billion in 2011, according to Giving USA, it is no secret how difficult fundraising has become in today’s environment. Add to that the possibilities of an upcoming fiscal cliff and the loss of tax deductions for charitable contributions and you wind up with a very daunting picture.

Your advisory board, committee members and staff all want to help, and look to organization leadership for direction. Now, more than ever, is the time to focus on the development of a meaningful marketing communications plan to profitably improve your fundraising efforts.

As you develop your plan, and evaluate various directions and opportunities, I suggest you consider two tactics that have proven successful for improving marketing ROI.

Market Your Anniversary
Your anniversary offers a unique opportunity to rekindle enthusiasm and galvanize all of your constituents to the relevance, importance and needs of the organization. It gives you the chance to tell your story, not just about your past, but more importantly, about your plans and goals for the future. And don’t think that an anniversary has to be only in multiples of 25 years. Your 33rd, properly marketed, can be as meaningful as your 50th.

Some communications tactics to consider in marketing your anniversary include creating:

  • An event or events to provide the maximum amount of interaction among existing and potential donors, volunteers, staff, foundations and the local community. But make sure your event doesn’t isolate your various constituencies. They want to talk to one another, not be lectured. Interaction leads to engagement.
  • A special theme and logo. But also consider a historical book and CD, or a one of a kind commemorative piece of artwork (that can also be used on your website). And employ a meaningful mix of both traditional and new media to create excitement.
  • A corporate – nonprofit partnership. Your anniversary can provide the trigger point for new collaborations with business partners, bringing in real rewards for both organizations. And these new relationships can last for many years.

These examples are just a start. But we encourage you to start thinking of your anniversary as a 12 to 18 month marketing communications program and branding tool to improve your ROI.

Conduct A Marketing Communications Audit
As was recently pointed out by Tom Buday, head of marketing and communications at Nestle, the best source of marketing communications leverage in the for profit world is the quality of the messaging. It’s not the media vehicle that does or does not deliver, rather it’s the quality of the messaging.

Applying this to nonprofits means that it is imperative for you to evaluate your program and its elements. Invariably, nonprofits employ a media mix of direct mail, events, newsletters, public relations, social media, emailing and advertising in some combination. A marketing communications audit can help you determine how your program is working as a whole, while also evaluating how each message is performing against your established objectives.

This type of audit will help you determine whether the elements of your creative approach – graphics, tone and manner, and subject manner – are working together with one clear and meaningful message. Ultimately, the results of an audit will not only improve the quality and integration of your messaging but also help you determine how your media mix and budgets should be tailored.

Whether or not you take advantage of marketing your anniversary, a marketing communications audit can make a significant difference to your programs and ROI. Doesn’t it make a lot of sense to evaluate the strengths and weaknesses of your programs before your commit significant dollars and time behind them?

Marketing Consultants Can Help
If you’re like most nonprofits, the majority of your time, talent and treasury is devoted to your passion for the people, programs and services you provide. The same is probably true of many of your most committed volunteers.

Given that, does your organization have the marketing and marketing communications talent and experience to develop the strategies, plans and tactics that are necessary to help you succeed in today’s environment? Trying to find this among your already overworked and underfunded staff or your volunteers doesn’t make much sense.

Your budgets are tight but can you really afford not to bring in outside help? Look for marketing communications consulting partners to help you and your team develop and execute these programs. Above all, select consultants with broad scope and extensive senior level experience across industries and brands, in both the for profit and nonprofit arenas.

Importantly, they should be media neutral, not selling one particular marketing solution, and willing to “tell it like it is” so candor will flourish. Their fresh eyes will go a long way when it comes to improving your ROI.

Should Your Business Be Using Facebook in Your Marketing Communication Strategy?

Introducing new and innovative marketing concepts into your existing marketing communication strategy can give the most confident of business owners more than a few sleepless nights, however, anyone who knows anything about marketing knows that you need to be where your customers are to sell your products or service and right now your customers are on Facebook. So while it may seem a little overwhelming and risky to go ahead and introduce Facebook into your marketing communication strategy, the marketing strategy of allowing yourself to get down there with your clients to learn more about their needs, and how you can better serve them, leaves the impression with your clients that you are truly interested in earning their business and money as well.

If you are unsure if your business should use Facebook in your marketing communication strategy here are a few reasons why you should:

1. 350 Million and growing

Facebook has proudly announced recently that they had passed 350 million members, meaning, if it were its own country, it would be the third largest in world. What better way to utilize a free marketing tool?

2. 100 Million U.S. Users
With over 100 million US users you are introducing yourself to the entire US nation of consumers in one location, with the potential for them to read about your business what you have to offer, clients can leave comments, and you can introduce a FAQ page from your site as well. This is the top leader in social networking today.

3. An hour a day

On average there will be an hour a day per Facebook user. This is more face time than any radio or billboard ad that you would spend thousands if not millions of dollars on for advertising, yet another great reason to introduce Facebook as your business marketing communication strategy.

4. Nearly 80,000 Sites Using Facebook Connect

Now your clients do not have to get online (at a PC) in order to get to Facebook or see posts, advertisements or apps. There are over 80,000 different locations online, and phones that offer the Facebook app. Currently Facebook is leading over Google as the main website as well; Just another reason to introduce your business marketing communication strategy to Facebook.

With these four reasons, introducing Facebook into your businesses marketing communication strategy becomes less of a risky undertaking. Not only is Facebook free for personal and professional use, you will be saving fistfuls of cash that would normally be spent on advertising, while raking in the profits from any new clientele you can earn through Facebook.

If you’re still harboring any doubts about whether or not to introduce Facebook into your business marketing communication strategy than perhaps you should log into your Facebook account and check out your competitors Facebook page and see what you are missing out on.

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