3 Reasons to Have a Mobile Application for Your eCommerce Customer and Business Needs

eCommerce is enjoying unbridled success due to the many conveniences it offers such as shopping without having to visit a store, indulging in impulse purchases, fabulous offers and doorstep delivery! We bring you 3 reasons to have a mobile application for your eCommerce customer and business needs.

Mobile Feature Integration

As mobile technology is maturing towards the minimalistic and sixth sense programming, its features and instruments like wearable device, GPS tracking, beacon technology etc. can be leveraged for completely automated and informed business approach. From the customer end, GPS tracker on the customer’s device can be used to find their current location and make a spot delivery to ensure you don’t miss them when they are not at home when the agent is out-on-delivery. Further, the in-built NFC technology can be used for cashless payments in cash-on-delivery transactions. Beacon technology can be used to streamline warehouse activities and the GPS tracker to ensure seamless supply chain management.

Regular Updates via push notifications

SMSes and emails can be intrusive or overlooked or spammed based on the receiver’s mood. Mobile applications have in-built technologies to send push notifications that can be glimpsed at for further details in the drop-down before being pursued or discarded. These are unobtrusive yet attractive messages to catch the device owner’s eyes and spur them to explore offers further. Internally, they can be used as reminders, chats and instant messaging tools to communicate with team members or even stakeholders, suppliers and business partners.

Building brand loyalty with Indigenous Experience

A mobile application can be arranged to suit the customer’s preferences by showing them similar products and new offerings based on their lifestyle and interests. With personalised messages pushed onto their device regularly, it gives the shopper a personalised shopping experience. The company may consider integrating a voice navigation tool that will verbally communicate with the prospective buyer and act as their style guide to give a live shopping experience. Further, with features such as 4-D images customers can try out the product before deciding to make the purchase. Within the company, with employees, partners and suppliers, a loyalty towards the company can be established by facilitating them with the right technologies to perform their tasks easily, in a timely manner and with greater transparency.

Mobile application keeps people connected with the business all the time and it makes activities such as marketing and communication more noticeable. Hence, along with a full-fledged responsive website, a mobile application for the business is equally essential.

A cross-platform mobile application that works well on all major mobile platforms will ensure the eCommerce business gets greater visibility among prospective customers.

Digital Transformation – Digitalization: High Tech or Human Touch?

There is a fact that is quite understood and realized among leaders in the majority of the main industries around the world and this is: How the digital technology is disrupting all the models we know so far.

Digitalization happens to be at the moment the main source of tremendous transformations in different aspects of our lives. Digitalization is the new connectivity for citizens, policy makers, societies and governments. It presents unlimited chances to the creation of more value to businesses, although if not undertaken carefully, it also represents risk.

Much has been discussed and analyzed, very specifically the economic or societal implications of the digitalization phenomenon, questions are rising and contest widening, while important questions are just appearing while the process of the digital transformation is taking place.

However, throughout all this processes, I want to point out as an urgent matter and the most important factor in all this boom: Who is the operator behind a machine? To whom are companies targeting their augmented or virtual reality gadgets? Who is behind all this digital transformation show? Is what some economists from the EU business school name: the unitary cost of production, say, the human being, say, you and me.

Some great personalities around the world from various cultures, I am talking about supermen who undertook time to scrutinize our inner and outer nature. Those great philosophers agree that the present mankind’s evolutionary state is that of the mere intellect, nothing else nothing much. Intellect has enabled us to go beyond the unexpected in the material world. It has enabled us to progress in many fields of thoughts from the materialistic point of view, say, what our senses experiment as a stimulation that comes from the outside: object and subject. However, paradoxical as it seems we are perpetuating our dependence to devices and decreases the natural abilities we have been born with, making us in many cases mentally lazy and acting like slaves of those devices. Otherwise, can anyone explain if they know how are thoughts are formed or how can we undergo profound changes in our deep personality and have an integrated life? Statistics show a very bad projection in this so far.

Exponential growth which defines most of the scenarios we are actually living can help us understand all this material phenomenon. Universal laws from a physical point of view limit our senses and way of existing. Exponential growth therefore releases unlimited possibilities in graphics, virtual realities, holographic realities or astral realities. When a computer’s speed continuously increases its rate the more fantastic or even science fiction like computers or devices comes up. Processor chips- “Computer’s main component is called the Central Processing Unit, or CPU for short. The CPU is a very small piece of silicon and is often referred to as the silicon chip or the processor chip. This tiny little piece is the brain of the computer, equivalent to the engine of a car”-double in speed every eighteen months according to Moore’s Law, the rule of thumb in the technology industry. Therefore, computers as we know, up to 2025 will tend to be more than 70 times faster than it is now in 2016. Photonics (“the branch of technology concerned with the properties and transmission of photons, for example in fibre optics”), says the more data coming out of fiber-optic cables, faster connectivity, this increase at more than double rates every nine months.

Meanwhile as an exercise analysis, changing customer expectations, cultural transformation, outdated regulation, and identifying and accessing the right skills – to name just a few. These challenges need to be addressed by industry and government leaders to unlock the substantial benefits digital offers society and industry. Machines increase efficiency, provides lots of tools to deal with ailments, health problems among others, in the other hand also decreases our intellectual coefficient not allowing to use discernment or analytical abilities, it also disintegrate our personality making us sometimes too much ego or selfie (The Internet of Me) driven making us loose vision of a holistic life view.

After placing a debate above on the real meaning of the human being behind the devices, we want to always emphasize very clearly that technology is useful. Technology is beautiful. Nothing more than that: “The word technology comes from two Greek words, transliterated techne and logos. Techne means art, skill, craft, or the way, manner, or means by which a thing is gained… So, literally, technology means words or discourse about the way things are gained.”

Bearing these premises in mind, quite many recommendations can be given out but as a set information to aid incumbent industry leaders in their efforts to achieve a proper digital transformation this can apply not only in companies but in any groups such as families, students, social organisms, etc.:

Place the human factor above everything and anything. This include a solid ground human resource philosophy in the company.

Have moments of silent, periodical moments of conscious silence (this is far different from sleeping), away from all type of technological devices. Turn them all off while you are into these systematic moments of silent. If in group, the better although is strongly advised to do it individual as individual mental peace brings forth collective peace. It all starts with each one of us! Regularity is advised, hopefully twice a day, 30 mns.

Start practicing meditation twice a day. 30 mns. in the morning, 30 mns. in the afternoon. Meditation create new neurons, increase the brain’s gray matter, widen brain connection. It makes us more intelligent. Intelligence doesn’t mean just having a high IQ. Meditation increases immune function and decreases pain. Meditation decreases inflammation from the cellular aspect. Meditation decrease stress, depression and anxiety.

Training to each one of the members on how to breath properly (a vast majority of people don’t know how to breathe even though they have noses!).

Start training on what you eat. Yes, you are what you eat. The purer the food the more intelligent is our mind. Food goes to the blood. The blood nourishes our brain and overall system.

The creation of a new digital culture consist on involving everybody, shareholders, stakeholders, etc

Start searching and identifying, developing and later on launching new, digital business models.

Setting up successful corporate venturing businesses inside the company is a must.

Every aspect of operations must be re-examined.

Leveraging data and the right digital traction metrics must be part of the new culture. This also includes investments in security.

Build a high-quotient digital workforce

The company that want to thrive into the digital enterprise must go beyond the mere implementation of new technologies just for the sake of it. What gives a digital enterprise that long cherished competitive advantage is its culture, strategy and way of operating, never forgetting that in your new digital business models, always ensure these two things: The employees as unitary costs of production and customers as the center of everything you do. All the lights should spot on them!

Marketing Communications Help You Achieve Your Business Goals

As a career field, marketing has a number of specialized functions. Marketing communications is just one of those specialties and focuses primarily on targeting a particular audience and making them as aware as possible of your product or message. A communications specialist can help you gain the attention of the right fraction of the population in order to increase your sales or other business success measures.

Designing your communications to fully achieve your goals is more challenging than it may immediately appear. After all, those communications can take on a wide variety of forms. Creating communications that are uniquely appropriate for each target audience and the media in which it is delivered is just one challenge. Ensuring that all of those various marketing messages mesh well with one another is also important.

Achieving the right mix of marketing media and still maintaining a comprehensive and cohesive marketing communications program can be extremely difficult, especially if you’re running a small to medium size business in which you and your employees where several hats.

Without a dedicated marketing communications specialist, you may be missing out on a great deal of potential business. Your reputation may not be out there, or if it is out there in the market, it may not be the reputation that you really want.

Achieving your business goals requires dedicated time and effort, including a lot of research, strategizing, and creative thinking in terms of your marketing ventures. A marketing specialist can help you bring your business up to speed with the competition by making your overall company’s communications as professional, attractive and goal driven as possible.

They can also help you eventually blow the competition out of the water by designing a marketing communications program that beats out all of your competitors’ schemes. By developing a program that is more comprehensive, better designed and extremely recognizable, a specialist can elevate your company’s brand identity to a new level.

The manner in which you approach different forms of marketing related communications varies depend upon a number of factors. The market segment you’re trying to reach is one. The avenue by which the message is delivered is another.

For example, a marketing related email newsletter is going to require a very different approach than would a clickable ad strategically placed on an industry website. The style and theme of both should communicate the overall character and motto of your business while still being uniquely appropriate for the venue in which the marketing materials appear. Finding that balance can be extremely difficult but a marketing communications specialist can greatly assist you in your efforts.

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