20 Must-Do Push Notification Best Practices For Ecommerce Marketers

Mobile marketing is the recent buzzword and push notification is definitely an indispensable part of this promotional journey. Reaching the users out of the app usage was not an easy task but the push notifications have made it possible. It has the power to stay apart without getting lost in the colossal crowd of unread messages. Although push notifications are the ideal way of grabbing user attention, they can be easily manipulated – if, in wrong hands, it has more influence to do wrong than anything right.

Problems

According to a report published a year ago, people find push notifications really annoying. The fact is push messages are nothing but attention seekers. They like to grab user’s response being a direct communicating line between the customer and the app. It is important that only relevant messages reach the app user without infuriating them. The problems that usually arise in case of push notifications are-

· When the user is giving consent for push notifications, marketers must ensure only the relevant updates are reaching the customer by knowing their set of preferences.

· It must be realized soon that push notification is a privileged tool that must not be used for spamming users with all day frequent messages.

· Wrong timing can annoy a user and make them instinctively delete the app. To avoid any such thing set the timer right for relevant alerts.

· Before sending any push messages certain criteria like age, time, basically all user info is must because otherwise you are bound to send wrong messages to wrong people.

· Push ads through notifications are a complete no for any user who wishes to stay with you and likes your app.

· Late messages can annoy people to the core.

· Marketers must ensure that opting out of push messages must be as easy as opting in for notifications. Easy settings can stop the customers from deleting the app completely.

Industry Overview

The year 2015 was considered as the game changer for push notification industry. From general push messages, the focus shifted to segmented notifications to target users based on their preferences. The changeover from spammy, unrelated push messages to planned tactical ones significantly enhanced consumer engagement, retention, and experience. Every industry must be flexible enough to remain in the forefront of the varying flows of customer needs. The fashionistas and creators struggle to imagine the subsequent popular trend, whereas, the medical scholars try to retort to nature’s hardest queries. To become a leader in a particular industry setting trends is more important than just following them blindly.

Push notifications are the most economical and best way to drive app retention and engage your customers. But, often it is applied in a thoughtless, insensitive, and honestly indecorous manner. A new report from Accenage that is based on more than 38 billion push messages suggests, if such notifications are applied and used fittingly, push messages can be very influential on Android (until the launch of Android M OS), with 100% opt-in rate.

20 Interesting Solutions

The Push Notifications are as important as the user experience (UX) of your app because the researchers believe that more than 71% of the app uninstallations are usually triggered by the push messages. The bottom line is bad push practices can be harmful as push notifications directly hit the users and not the devices. So let’s check out few of the best push practices to hit the bull’s eye.

1. Respect to the Specific Local Timezone

It is quite easy to think and act according to your own time zone like “its 8 p.m. in India so let’s start circulating the push messages”. The push notification doesn’t work that way. When your customers are involved it becomes vital that your messages hit the user at the right time when they are ready to receive it according to their time zone. A decent push service will definitely reduce the server load and stagger the messages over a window if required.

2. Internally Prioritize a Message

What is prioritizing a message? The marketers often think, the more, the better. Right? It is not the same in all cases. Many times, more can reduce your revenue, your users, usage, feedback, and everything. Sending 23-50 pushes a day to the customers can not only irritate them but also make them uninstall an app. Thus, internally prioritizing a message to 5-10 maximum per day can help and suit most of the applications.

3. Avoid Generic Pushes

Considering a hard limit to multiple pushes per day can be an effective practice. You might be thinking of sending various services that can help your app interact with the user, inform them and gain user preference knowledge. But, generic pushes can be termed as bad practice. Giving preference to the transactional messages can grab more attention of the user.

4. Value Your User’s Sleep

As far as night is concerned, people usually want a good night’s sleep in order to start a fresh day. Mobiles are usually put on silent or do not disturb mode while people are asleep. Considering this, do you really think people really have time to go through all the push messages pouring in throughout the night or in the early morning? So, marketers must also value the user’s sleep and limit the notifications till day time. Maybe a summary push notification in the morning can be more effective than 10 odd messages at night.

5. Personalise Content For Users

The push messages can be personalised and sent to the users to make it more valuable. Except for junk and irrelevant messages, news alerts, deals, and chats based on user preferences can create a positive impact. Numerous marketing automation are possible with some very basic data inputs. Like how long the app is installed on your device, what level of the game you are at present, your last usage, and many such small things can help in personalizing push messages for the users.

6. Favour the Transactional Pushes

The 1:1 push messages that are usually directed to the single user and are not commonly unique with audience division, is termed as a transactional push. For instance, their package is being shipped or there’s a new like, and more. Such notifications are seamlessly bespoke as per the definition. Yet, timeliness is one of the best practices that one must adhere to.

7. Personalize with User Name

When a message is purely meant for a user and is indicated with the user’s name in the push messages, like Ronit, it is time for your doctor’s visit in another 4 hours; people take it more seriously and truly like such notifications.

8. Make it Simple and Short within 10 words

To create impact in minds of the users, 10 words are more than enough to convey the right message what you wish to let your user know.

9. Correct Implementation of the Technology

To keep the 71% stats shown above at bay, implementing the notifications rightly is very important. It is not just about certificates and provisioning.

10. Seeking Permission is Indeed Vital

The pop-up alert appearing at the beginning of installing an app seeking permission is ideally the most vital checkpoint. Without the permission of the user notifications cannot be pushed.

11. Seek a 3rd Party Service

Setting up push notifications is not an easy task to do it on your own. Seeking help from the 3rd party service is the best option in terms of topping, consistency and good features.

12. Opt Content Preload

If you are directed to some in-app content by a push message, preloading it with available API is most likely to do. This can delay the push by few seconds but you get the ready to go UI, without waiting for the irritating loading screen.

13. Easy Availability of the Notification Settings

Difficulty in locating the notification configurations can be annoying for the customers. Easy availability of the setting to turn off or on the notification is vital.

14. Personalize Message as per Location

Appropriate location-based significant messages will develop engagement with the customers. Personalizing messages according to the location of the user can be a great practice.

15. Out of the Box Thinking

It is important that you deliver specific value and unique content to end users while incorporating the push notifications in your planning strategies. This requires out-of-the-box thinking. The push ads are not just a slice of your communication approach; it is a portion of customer’s mobile involvement with your brand.

16. Smart Segmentation

The CRM software or the in-app behaviour must be the intelligent factors for smart segmentations. The user behaviour and profiles are both required for a solid division planning.

17. Defining KPI

The mobile key performance indicator can help you understand the real engagements, long-term retention or conversion, and lifetime or revenue value of the product whereas, the click and conversion rates just helps in understanding the preliminary achievement of a campaign.

18. Content plays a Major Role

The content of your message creates a strong impact on the success of push notifications. Such as, “off”, “discounts”, “promo code”, etc. have a strong interest of the consumers.

19. Rich Pushes

Apart from the text content, the Android forever lol and iOS 10 brings forward rich pushes. Now, your push previews can include GIF images and videos. For arbitrary views from your iOS 10, you can study in detail.

20. Expired Message Removal

Once the message loses its relevance, it must be automatically removed. For instance, 50% off on shoes was an offer valid a week ago but at present is of no use to the user, so it must be removed automatically.

Why is Betaout All In One Ecommerce Marketing Automation?

Betaout empowers the E-Commerce businesses to upsurge conversions and identify with the user engagement procedure using real-time user personality and committed data. It offers a tailored set of tools that the marketers of e-commerce businesses can utilize to distinguish themselves and thus address precise client needs. The hassle free Betaout tool is an easy-to-use marketing solution that enables the e-commerce companies to bring their marketing efforts into a strict line, offering them the much-required edge over the competitors.

Internet Marketing and the Reinfusion of Humanity

Selling on the Internet has often removed a very crucial element from the buying experience – humanity. It is easy to log on, peruse an ecommerce site and escape unnoticed. That is, in fact, the appeal of most online stores. Consumers like the opportunity to look without buying or buy without the long speeches and quality assurances offered from slick haired salesmen.

That being said, the consumer still misses some kind of interaction especially when it comes to a product or service they are most interested in. They may still buy online, but they may feel that something is missing and never fully be able to explain what that missing element may be.

This brings me to social media. We gravitate toward those who share similar beliefs, similar interests or shared pasts. Every day people are finding connections with those they haven’t heard from or about in decades. Others are mobilizing for a cause or a leader in expressing their ideas and dreams.

Why not access the same technology to mobilize your customers and infuse some humanity into the buying process.

Consider some of the following ideas that may make your marketing strategy more human.

Blogs – These can allow you to provide direct input for consumers. They can read a well-defined post from you by visiting your site or using an RSS (Real Simple Syndication) reader. Your expertise adds a human face to your product.

Customer Feedback – This can allow customers to inform others about the service and value they receive from your company. Even if you have a negative comment from time to time it demonstrates the honest to goodness humanity of your business.

Forums – This allows consumers to have direct interaction with other consumers. Many will come to your forum because of genuine interest while others may come to cause trouble. Make sure you have moderators that can help keep the troublemakers to a minimum.

Ezines – This is a tool you can use to help lead your consumer base in a direction that will be mutually beneficial. This should be packed with information and resources that remains a valuable tool in human relations.

This may sound as if it is an endorsement for niche marketing. I suppose in a sense it is. You see, when it comes to an online business you can afford to fill a very specific niche. The reason this is true is there are many more potential consumers that are online as opposed to those only found in your immediate vicinity.

If you can come up with solutions and information for your niche audience you may find that your humanity and their motivation can make a more successful online business than a more general interest retail store located in a storefront on your local Main Street.

When you are viewed as a cutting edge niche marketer you may find that you gain the trust of those who have always wanted the kinship of others who share their passion for the product or service you sell.

Accept their trust in good faith and lead wisely.

Magento 2.1 – Just the Right Features to Empower Marketers and Merchandisers

Magento 2.1 brought with it a number of appealing changes that ecommerce businesses simply loved. It has all the great features to provide online shoppers with excellent shopping experiences.

It’s important to note that it’s the marketers and the merchandisers who create compelling campaigns for promotions and the platform that supports ecommerce empowers them with the numerous built in features.

Magento 2.1 gives you the power to create memorable shopping experiences for your customers – faster and in the easiest way possible.

Here’s how Magento 2.1 can help:

It drives sales and improves productivity

Magento 2.1 has new features for content staging and preview. You can stage and preview all types of content such as updates to products, categories and categories too. User friendly tools have been developed with extensive usability testing and the entire process of staging and previewing before you add new products or categories is made very simple and fast. It also has a new timeline dashboard that provides store owners with at a glance scheduled updates so that your sales and marketing team can use the data to maximize the impact. With Enterprise edition 2.1, you can preview this information across the sit and share the links so that reviews and approvals are easier.

Boosts conversion rates

In order to streamline the checkout process, the Magento 2.1 has a number of enhancements to increase the efficiency of the checkouts and boost sales. PayPal in-context checkout greatly increases the conversions as the customer does not have to leave your website in order to complete the payments. Securely storing credit cards is a great way to quickly pay especially for frequent purchases. Customers just love to pay quickly and checkout without having to manually type in the credit card information.

Scale for growth

One of the newest features of Magento 2.1 is that it comes loaded with Elastic Search which is a powerful search technology that supports over 33 languages or quickly searching the site. You can set stop words, search synonyms and can handle large catalogs that are required by fast growing merchants. The configuration for elastic search is fairly simple and you can begin using it right away.

Improved management experience

There have been significant changes to the way Magento is administered. The new technology elastic search enables you to quickly find customer records or orders and assign search synonyms that can be used to better navigate the site.

Deploy in the Magento cloud

Deploying in the cloud ensures that you can create amazing customer experiences without worrying about the infrastructure to support it. This is mainly because the cloud ensures that you get a highly customizable, secure and scalable storefront built on AWS. It is optimized for rapid deployments and high performance.

Magento allows you to flexibly deploy your store in any environment you wish – whether on the cloud or hosted or on-premises.

Magento is truly the most apt platform for ecommerce development. It is ever evolving and enables store owners to sell better and convert better!

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