Why Digital Transformation Is Private Equity’s Sharpest Tool

Private equity groups are always looking for the sure thing – it’s part of their culture. It’s not surprising they’ve been so slow to embrace Digital Transformation, but money is usually pretty conservative. So here’s a wake-up call for anyone in private equity – you need to take Digital Transformation seriously and make it one of the tools of your trade.

Private equity has to create value in its acquisitions. That’s pretty obvious and we know the common strategies. In the past, a private equity firm would acquire a business with the intent of growing it and hopefully acquiring another, putting them together and building greater value for both companies. Part of that process would involve creating efficiencies within the new company through economies of scale and instituting better practices for sales, marketing, supply chain and operations.

That’s what Digital Transformation is all about – creating greater efficiencies and best practices – but for the digital age – not the steam age. Private equity has to realize scale is not the only efficiency – from customer management systems (CMS), to building out robust e-commerce engines, to exploding a brand, Digital Transformation can turn around an undervalued company and absolutely smash competition with just a bit of digital vision.

Digital Transformation affects all aspects of a company – and each aspect represents another potential growth point for private equity. Think about this: private equity firms always worry about losing key employees after an acquisition. A well executed Digital Transformation always includes a clear digital vision delivered to the company first – and always considers how to improve its employee’s work experience by utilizing every chance to supercharge internal processes and efficiencies. Think how that will affect morale during a take-over – and help improve ROI.

In fact, private equity firms would all be wise to initiate a Digital Transformation within their four walls. You can’t just pound your chest like a gorilla – you have to rip the antiquated doors off your own walls. Sure, hedge funds are computerized out the yin/yang but private equity firms struggle. In addition, how well do they manage their own digital presence and their public digital profile – their leadership casting? Are they active on the social media front? Are they providing opportunities for top talent to share their vision – and build their digital profile? Everyone in PE firms know a sharp suit is important for first impressions – so help your firm, and your people, look sharp on the web.

These are just a couple of examples of how Digital Transformation can affect both the efficiency and culture of a company – before it even addresses creating greater revenues and new markets. Every PE firm in the world should be making Digital Transformation part of their tool set before they are the ones that get out transformed!

Top Affiliate Marketing Network Programs – 6 Easy Steps to Do!

What is the top benefit of an affiliate marketing network program? Unfortunately, many beginners are interested to make money fast, but they do not know what the typical starting point is. Indeed, the best starting point is to find a good affiliate marketing network program.

It is the optimal opportunity for each beginner who works on a limited budget and wants to make real money online.

Adding to this, it is the high time now to start your online home business as there is no need anymore to invest thousands of dollars. On the contrary, you can have your own business right now, if you can afford to pay your internet connection.

What is the #1 property for the best affiliate marketing network program?

In fact, it is highly recommended to find a business opportunity that gives you an amazing and high quality product to promote. The number of involved people in these opportunities is getting higher and higher, which tells us that there is real money there.

However, this should not mean that you can go and join any affiliate sales program available on the World Wide Web. This is really dangerous as you will consequently risk wasting your time and money.

So, how can you find the top affiliate programs?

Step 1: Check the provided marketing plan.

Why do not you look for an affiliate marketing plan that offers a high quality service? For instance, look for plans that are associated with different specialists in your business.

With this, you will be assured that you will be joining a standard online marketing program. Adding to this, the risk to be scammed is going to be minimized. And this will help you to save time and money.

Step 2: Check the market before you decide anything.

It is recommended to select a program that hits your target market in a profitable way. This will in turn ensure that there are more and more demands for the referrals you get.

In this manner, it is advisable to make necessary possible inquiries as well. There are indeed many discussions and forums that you can use to get an impression about what the most reputable program is.

Step 3: Check the provided affiliate marketing tools.

Do you know that network marketers need more than a product? They need also services and an honest guidance. That is why you should look for a marketing promotion, which highlights huge amount of resources and tools.

Honestly, not every program can offer you this added benefit and, therefore, you should search well. For instance, why do not you go for an opportunity that offers reputable affiliate marketing software?

Step 4: Check the earnings potential.

Look for affiliate networks that offer you residual income in the long run. In this context, I would not advise you to go for an opportunity that pays a commission less than 30%.

There are some plans that offer commissions even up to 50%. Hence, do not try wasting your time and efforts with those marketing plans that have no facility for rewarding your efforts.

Step 5: Check the number of minimum required sales.

It is advisable to know the sales target to be achieved before you can get a real commission. In fact, it is common that many programs do not pay you a commission of only $10. Rather, your earnings should meet a minimum limit.

In this manner, do not forget to ensure that you are able to attain these requirements with an affordable effort. This way, you will be able to earn money easily.

Step 6: Check their offered online courses.

You should go for an opportunity that offers you a feasible and good affiliate marketing course. In this context, prior to joining, some research work is a must. If possible, track the customers and members of this particular course.

This way, you can formulate a good indication about the credibility of that program. In addition, check online forums to see what others say about this course.

Finally, your future affiliate marketing network program must allow you to check your account’s status easily and quickly. In addition, check also whether the program has this feature available online so that you can check such things anywhere.

Business Web Marketing 101: From Concept to Web Presence Creation

Whether you have an existing business or you are planning to start a new business, the business of web marketing should be high on your list of priorities. The Internet as we know it is vast, ubiquitous and, thanks to mobile computing, it’s in everyone’s pockets. If your business isn’t marketing its services on the web, you are likely losing out on serious revenue. The time to market your business online is now. The following is a short checklist that will help you get your business Internet marketing presence up and running quickly.

Market Research

Without the proper market research, even the most well-thought out business web marketing strategy will likely fail. A business must know its audience through and through and, furthermore, there must be a demand for the brand or the products and services that brand promotes. In the past, the business of marketing was much more difficult. To conduct the proper search, you would have to hire focus groups and design polls in order to put a finger on the pulse of your future prospects. Today, we have social media which makes the entire business of web marketing much easier.

Social media, such as Facebook, Twitter, Pinterest, YouTube and popular online forums are great ways to get into the minds and aspirations of your prospects and customers. The business of web marketing requires you to get to know the men and women you will be marketing to. What better way to get to know your prospects and customers than by monitoring their conversations or even engaging them directly?

Thanks to the tools most people use to keep in contact with friends, family and (good for us) their favorite businesses, products and services, we now have a window into the lives of the very people we will be marketing to. What a time to be alive as a business-to-business or business-to-consumer Internet marketer.

Other Research

To effectively market a web presence online, you must conduct the proper keyword research. Knowing which keywords to use in your marketing materials will help you rank higher in the search engines thanks to search engine optimization (SEO). The proper keywords will also be used in future PPC (pay-per-click) campaigns, which are essential for maximizing your business web marketing efforts.

Google AdWords is one of the most widely used PPC platforms and there is a built in keyword research tool that is free to use. Business web marketing experts from all over the world use this tool to find those keywords that are highly searched for, but that offer the least amount of competition. By competition, we are referring to websites and other online materials that may be using those same keywords in an attempt to garner attention from the search engines through SEO.

Competitor Research

Notice how we haven’t even begun to discuss a website or even graphics, which is typically where the beginner wants to begin. Right now we are merely discussing concepts, ideas and the concepts and ideas that your customers will go gaga for. This requires extensive research, both market and keyword, but it also requires you to research your direct competitors.

When you find the keywords that you plan to use in your business web marketing campaigns, start looking those keyword terms up using Google or similar search engine. Start researching the first few listings that each term yields. These are the websites and pages created by your direct competition. It is recommended that you take what works from these sites and make them better. Now you are ready to market your small business with a website and other materials.

Web Design and Development

Many people think that the business of marketing relies mostly on sight. It’s the images that count, a business-to-business Internet marketing beginner might say. That online marketer might have a point to a degree. The design of your site does matter, as do the colors. Certain colors have been known to elicit certain responses in people and if your website looks like trash, most people aren’t going to bother to stick around.

That being said, your business web marketing presence does not need to be flashy or laden with the best videogame-like graphics. Your website should be simple, pleasing to the eye and the entire presence should mesh together into one cohesive element.

If you are not artistic or if you don’t know PHP from HTML, it’s recommended that you hire someone to do this part for you. While there are many do-it-yourself open source web design platforms online, if you don’t know what you’re doing it’s usually going to show. Don’t skimp on the design. Let the experts do it for you and wow your audience with a design that flows with your overall message.

Content

A business web marketing site should be filled with content that is useful, well-produced and to-the-point. Nobody wants to read a website filled with a lot of fluff, nor does anyone want to read one that is filled with grammar and spelling mistakes. Keep your information short and sweet, go for shorter paragraphs as opposed to longer ones and always have a call-to-action.

State Your Goals

In the business of marketing online, you should always write down and memorize your goals beforehand. With so much information out there and so many techniques to choose from, it’s easy to get sidetracked. When you know where you’re going, you’ll be more likely to get there.

The goal of your website may be to garner more leads, sell a product or service or it may be a squeeze page designed to capture valuable information from your online visitors. Whatever the case, your business web marketing presence should always have a clear call-to-action so that your audience and web visitors always know what to do.

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